Deep dives
Role: Creative Direction, Motion Graphic Design
Tools Used: After Effects, Photoshop
Context
Team Liquid’s Deep Dives series was created as a collection of long-form video essays exploring significant moments in esports history. Each video tackled a different subject, ranging from legendary players to pivotal competitive events, and required a visual treatment that could support the storytelling without overwhelming it.
I oversaw the creative direction and visual design of the motion graphics used throughout the series. Because each video focused on a different story, the graphics needed to feel tailored to the subject matter while still maintaining a level of consistency across the broader series.
Creative Direction
Team Liquid’s Deep Dives series was created as a collection of long-form video essays exploring significant moments in esports history. Each video tackled a different subject, ranging from legendary players to pivotal competitive events, and required a visual treatment that could support the storytelling without overwhelming it.
I oversaw the creative direction and visual design of the motion graphics used throughout the series. Because each video focused on a different story, the graphics needed to feel tailored to the subject matter while still maintaining a level of consistency across the broader series.
Execution
Throughout production I remained closely involved in the development of the graphics, producing many of the assets myself while also collaborating with editors and designers across the team. Working directly within the edit allowed the motion design to evolve alongside the narrative structure of each video, ensuring that the graphics supported the pacing and clarity of the storytelling.
In addition to developing bespoke graphics for individual episodes, I also introduced motion graphic templates that could be reused across the series. These templates allowed the team to create new assets more efficiently while still preserving the overall visual identity of the Deep Dives brand.
Results
The finished series combined editorial storytelling with carefully integrated motion graphics designed to clarify complex moments in esports history. Titles, statistical graphics, archival imagery, and animated diagrams were used throughout the videos to reinforce key ideas while maintaining visual cohesion across the series.
By adapting the visual treatment of each episode while maintaining a consistent design language, the graphics were able to support a wide range of stories without feeling repetitive.
Impact
The Deep Dives series demonstrated how motion graphics can elevate long-form storytelling by providing visual clarity and reinforcing narrative beats. The systems and templates introduced during production allowed the team to scale the series more efficiently while maintaining a cohesive visual identity.
For me, the project was an opportunity to combine hands-on design with creative direction, working closely with editors and designers to build a motion graphics system that could adapt to a variety of stories while remaining visually consistent across the series.