25th Anniversary jersey
Role: Creative Direction, Design Lead
Tools Used: Photoshop, Illustrator
Context
Team Liquid’s 25th anniversary presented an opportunity to celebrate the organization’s history while reinforcing its modern identity.
I led the creative direction and design of the commemorative jersey, developing a visual system that paid tribute to previous jerseys while introducing a new anniversary emblem.
Creative Direction
The design explored ways to unify 25 years of Team Liquid history into a single visual language. Early concepts referenced legacy jersey patterns, historical branding elements, and designs from the Middle Ages before evolving into a cleaner, modern approach.
A new anniversary emblem was developed to honor the organization’s Dutch heritage while reinforcing the brand’s iconic horse symbol.
Execution
Turning the design into a production-ready jersey required translating Photoshop mockups into scalable vector assets suitable for manufacturing.
Close collaboration with production teams ensured that patterns, colors, and materials reproduced accurately across different fabric treatments.
Final Design
The final design integrates references to historical jerseys while maintaining a contemporary competitive aesthetic.
The anniversary emblem anchors the design, creating a visual centerpiece that connects Team Liquid’s past and present.A new anniversary emblem was developed to honor the organization’s Dutch heritage while reinforcing the brand’s iconic horse symbol.
Impact
The design was incredibly well-received by our fans, the esports community as a whole, as well as Team Liquid’s leadership.